Don’t be this guy!
I film and edit Instagram videos for one of my clients. And when I look at what his peers post, I see that schtick is on the rise. Lot of gimmicks. Singing, dancing, bad jokes, using 2-year-olds as props. And these are just the lawyers!
They seems to have gotten misguided advice that this is a good way to attract an audience.
Don't get me wrong: I applaud them for trying out their creative wings. But I'm not convinced a professional social media platform is the best place for this.
When you're selling your expertise, it's best to stick with what you know. Does an attorney using her fake oversize mic to sing an original ditty really think this will grow her legal practice? Family and friends may love it, but it undermines credibility. Why would I risk losing big money, jail time, or reputational damage by trusting my case to someone who does not believe her knowledge and experience of law is enough to bring clients in?
Sure, there are people who have talent and use it wisely. Grammy-award-winning musician Bobby Pulido is running for Congress in Texas. He sings—and sings well!—while campaigning. But he’s a pro.
My advice: leave the performing, and use of sets/props/costumes to those who know how to do it. You might get a bit of traction, but ultimately, the majority of those views won't convert.
Why should prospective clients care if their dentist, lawyer, or realtor is an aspiring entertainer? That’s not what they are paying you for.
