I managed to miss Paula Deen's meltdown on the Today Show on June 26th. I did read about it, though, and caught a few snippets of it online. From what I saw, I felt it would be instructive to share with my current Art of the Interview class. We were talking about crisis communications, and I thought this was a prime example of what not to do. My students, who are just learning about what constitutes a good interview, gave Paula a big thumbs down on this one. She made "rookie mistakes:" failure to answer the question, casting herself in the role of the victim, not listening to the interviewer, and constantly being on the defensive. Host Matt Lauer tried to keep her on track. He even looked a tad sympathetic at the start, but he became increasingly exasperated as she took control of the interview and rode it off the rails. It was even worse than the time Juliette Barnes stormed off her Good Morning America interview with Robin Roberts. Oh wait -- that was Nashville, not real life!
I usually don't like watching actual people crash and burn in interviews. But this was, undoubtedly, a teachable moment. My students saw for themselves the consequences of not seeking--or not taking--professional advice. Celebrities and V.I.P.s can be very poor communicators, especially in times of crisis, because they think they are somehow above the rules that apply to other people. So when they get caught using racial slurs, stealing (from stores, their own companies, the government), or sending bizarre text messages and pictures, they expect their "fans" will come to their aid and fight off the "haters." Apologies will be needless, and there will be no consequences. As history has shown us, this expectation usually goes unfulfilled.
Think you're above it all? Think again.
I am sure these celebrities-in-crisis had communications advisers who told them what to do. But the problem is that the egos which got them into trouble in the first place continue to call the shots as they disregard expert advice. And so they dig themselves deeper.
I warn my students and clients not to be lulled into the kind of false security that grows from an overly inflated ego, a more-than-healthy sense of self. They laugh and assure me it won't happen. But I have seen public adoration become a very addictive drug that can turn otherwise quite honorable people into egomaniacs. Then these previously "normal" people become the kind of untrainable, unmanageable beings who know better than their advisers. Who don't listen to anyone but their star-struck supporters/fans. But they need to be careful. Nothing is as fickle as popular opinion. Just ask Paula and Juliette.








